LEAMINGTON, ON - The countdown to PMA Fresh Summit is on, and on the list for finalists for the association’s Impact Award is Pure Flavor, which recently launched new developments in packaging and sustainability innovation.

“Sustainability has always been a top priority of ours,” said Matt Mastronardi, CMO of Pure Flavor. “We are thrilled to be selected as one of the Impact Award finalists. This nomination truly demonstrates the ability of our marketing/packaging team to push for the highest level of innovation and deliver one of the most sustainable packages in the industry.”

Most recently, the company introduced new packaging made from tomato plant fiber, and the new Cloud 9 snacking tomato; a premium, light red, round cherry tomato with a crispy, crunchy, and juicy bite. These introductions meet the rising demand for both earth-conscious offerings and the snacking tomato trend.

And there is even more in the works, according to Director of Marketing Sarah Pau, who shared with me that the company has spiced up its cyber presence with a new website.

“We’ve made significant changes to the site, including a new modern design, easy navigation for all types of users, and an abundance of new and delicious recipes featuring Pure Flavor® produce,” Sarah shares.

Not only does it feature enticing graphics and an inviting start menu to enhance visitors’ understanding and experience, but the new website also recognizes the importance of staying in the know through blog posts and news updates.

“With this update, users can leave with a thorough understanding and satisfaction–whether it’s regarding our products, company information, or any updates in the media,” Sarah tells me.

You can visit the new website here, giving you a healthy taste of what to expect when you swing by booth #451.

Good luck, Pure Flavor, on this latest nomination and we will see you in Orlando.

Pure Flavor