Sheldon the Tortoise Returns in All-New Wonderful® Pistachios No Shells Commercials; Diana Salsa Shares
LOS ANGELES, CA - Sheldon is back! One of ANUK’s favorite little tortoises has returned to make Wonderful® Pistachios’ No Shells products the talk of the town. After nearly doubling its No Shells business over the past two years, the company is kicking off its biggest No Shells marketing investment yet. Wonderful’s very own Sheldon the tortoise is featured in new comedic commercials that introduce the No Shells flavor lineup for the first time.
“While Sheldon may disagree, consumers really do love Wonderful Pistachios No Shells,” said Diana Salsa, Senior Marketing Director. “In fact, the demand for flavored pistachios continues to see incremental growth as we introduce new flavors; Wonderful Pistachios No Shells flavors accounted for 85 percent of total flavored snack nuts growth this year according to IRI data.”
In the comical digital spots, Sheldon denounces Wonderful Pistachios’ anti-shell advertising. Throughout all the commercials, he confronts two Wonderful Pistachios brand managers at their office to air out his frustrations.
In the first spot, “Why Are You Dressed Like That,” Sheldon is offended by Wonderful Pistachios’ anti-shell advertising for Chili Roasted and Honey Roasted No Shells flavors, featuring the brand managers in outfits reflective of the flavors.
In “Storming Out,” a football-themed spot that will air during NFL prime-time games, Sheldon is unimpressed with the brand managers’ new football ads that include “Punt the Shells” and “Sack the Shells.” The spot reminds viewers that No Shells are a great game-watching snack, with one in three of the brand’s consumers enjoying Wonderful Pistachios while watching sports.
Additional spots include “We Understand,” “You Ditch YOUR Shells,” and launching later this season, “Flavor Party.”
The spots are airing now and will continue to air across syndication, digital streaming platforms, cable outlets, and on social media through summer of 2022. The campaign is supported through additional social and digital buys, FSIs, public relations, and cart-stopping in-store displays.
The campaign highlights nutrition benefits as well, such as six grams of plant protein per serving of No Shells pistachios. Since the debut of its new flavors, Wonderful Pistachios’ No Shells BBQ and Sea Salt & Vinegar have won numerous accolades.
Sheldon, we welcome you back with open arms. Stay tuned to see how the little tortoise turns chuckles into pocket change.
