Southeast Produce Council's Southern Roots Overwhelmed by Southern Exposure Outreach Initiative Response; Kim Andreason Comments
MILLEN, GA - In preparation for what was an incredibly exciting Southern Exposure 2024, the dynamic team of women comprising the Southern Roots committee made a huge impact on the Florida-based organization CASA Pinellas, a certified domestic violence center offering safety, empowerment, and prevention programs to end domestic violence.
“We are privileged to back such an essential cause and pledge to create a positive impact not just for women in our field but also within our surrounding communities,” shared Kim Andreason, Southern Roots Committee Chair, Jason’s Deli. “Our heartfelt appreciation goes out to all who contributed. The solidarity within our industry and the eagerness to assist those in need truly exemplify its greatness!”
Prior to the eventful Southern Exposure show, Southern Roots committee members coordinated with CASA Pinellas to provide a list of the most crucial items needed by their community which was then compiled into a custom wish list through Amazon. In addition, SEPC made a generous offer to match 100 percent of donations through the Amazon wish list in a monetary contribution directly to CASA Pinellas, a press release explained.
CASA Pinellas received 57 gifted items/bundles of items, in addition to SEPC’s matching donation of $1,139.01.
“We want to express our sincere appreciation for your gift. Through your support of CASA, you are supporting an organization committed to speaking out against domestic violence and helping survivors rebuild their lives. We are so grateful for your generosity,” Lariana Forsythe, Chief Executive Officer of CASA Pinellas, wrote to the Southern Roots committee.
Southern Roots is held at both Southern Exposure and Southern Innovations each year, with a vision of establishing a dynamic culture where every woman feels inspired and empowered and makes a lasting impact to strengthen our industry.
Women in produce are encouraged to add the Southern Roots Women’s Luncheon when registering for Southern Innovations, which will take place September 12-14, 2024 in Nashville, Tennessee.
To read more about Southern Roots’ impactful contribution, click here.
Cheers to this inspiring initiative!
