NOGALES, AZ - Retailers seeking to increase sales in the mango category should look no further, for this page brings you news of a newly launched label. Pointing to size and quality as two key portfolio differentiators, Splendid By Porvenir has announced its new Keitt Kong Mango label.

“Presently, we find ourselves in the most exciting moment of the Mexican mango season,” said Daniel Ibarra, President of Splendid. “The Northwest region of the country is witnessing exceptional mango production, underscoring a compelling proposition for retailers by ensuring a robust and dependable supply. In effect, it extends the Mexican season and offers retailers the advantage of staying in Mexico before moving to the offshore mango season.”

This newly introduced label represents a selection of the largest mangos on the market, which have been meticulously cultivated under optimal conditions with the most stringent quality control measures applied, a press release explained. As the company reports, estimated shipments of Keitt mangos will be one of the highest in recent years from northern Sinaloa.

“The season for Mexican Keitt mangos 2023 officially began the second week in August and is projected to last several weeks into September, depending on Mother Nature,” Ibarra continued. “The fruit is sizing beautifully—we’ll have an abundance of larger mangos, trending toward 5/6s.”

The enticing label is supported by a new marketing campaign, which includes eye-catching packaging, digital and social media ads, as well as website development and hyped retail programs featuring Keitt Kong mangos and their alluring attributes.

“We’re talking about our brand, Splendid, shining the spotlight on a product that has the industry buzzing every single year,” commented Marketing Manager Carlos Ferniza, who has directly supervised the creation of the new label. “And let’s be real, it’s high time we give credit where credit’s due—we’re talking about the largest of all mangos, the absolute titan that’ll bring top-notch quality to the table, Keitt Kong mangos. This king of mangos is the ultimate way to close out the year with a bang—and trust me, you won’t want to miss out on this golden opportunity!”

As the company reports, estimated shipments of Keitt mangos will be one of the highest in recent years from northern Sinaloa.

For more mango insights and updates, leave a tab open to ANUK.

Splendid By Porvenir