Stemilt Promotes Red Delicious as Its February Apple of the Month
WENATCHEE, WA – Looking for the perfect romantic location to take your Valentine this year? Try your nearest produce department!
Stemilt is helping retailers to tie into the color of hearts and roses with its latest “Apple of the Month” promotion.
For February, Stemilt is featuring Red Delicious, with promotion opportunities on a variety of bag sizes packed in either DRCs (display ready cartons) or high-graphic, half tri-wall bins with World Famous Apples messaging.
"Red Delicious is an important part of the apple category,” said Stemilt Marketing Director, Roger Pepperl. “Reds made up 11.2% of category sales nationally in November, which is the latest 4 weeks reported by Nielsen scan data. That’s 1 Red for every 10 apples sold. It’s important to use this value item in retail promotions all year long, and February is an ideal time for Reds to be on prominent display in produce with the entire store focusing on Valentine’s Day and the color red."
Pepperl added that promoting large Red Delicious in 5-pound or 8-pound bags in weekly ads and in-store specials for February will help retailers exceed their normal movement and deliver value to shoppers on an item that makes up a big portion of category sales, according to a press release.
So if you’re looking for a way to spice up your February 14th this year, a Red Delicious might be the perfect addition.
