PASADENA, CA - This spring, Sun Pacific is encouraging parents to swap candy for Cuties—promoting better-for-you citrus in lieu of sugary snacks this Easter with a social and influencer campaign designed to drive sales during the second half of the citrus season.

“Cuties has had a tremendous season so far, and our marketing efforts are on their way to achieving nearly 500 million impressions across digital, social, radio, OOH, and retail events,” said Howard Nager, VP of Business Development and Marketing, in a press release. “We want to keep that momentum going for retailers the remainder of Cuties season with new Easter stickers on the fruit, as well as fun, spring-themed content and ideas that will drive parents to stores in March and early April.”

As part of the new initiative, the ever-popular Cuties brand is teaming up with parenting influencers to curate seasonal recipes, DIYs, and family-friendly activities that will appear on Cuties Instagram and Facebook pages starting this week. And retailers are encouraged to share posts—including ideas on how to create Cuties-themed Easter baskets, gifts, and healthy spring snacks.

Sun Pacific’s latest campaign follows hot on the heels of Cuties’ 100 Days of Sunshine—during which the brand partnered with iHeart Media and hundreds of popular parenting, food, and lifestyle influencers to drive purchase intent and preference. And, the company noted in its press release, recently completed industry research conducted by W5 continues to show that brand preference for Cuties remains among the highest in the industry and continues to grow year over year.

California Cuties season will run through April—with summer Cuties available at select retailers beginning in June. For more information, interested parties can visit CutiesCitrus.com.

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Sun Pacific