MCFARLAND, CA - A strong, experienced leadership team is one of the many keys to success in our industry. Opening a new door and revealing a catalyst for growth in the retail sector, Sunview Marketing International recently announced the appointment of Bryan Roberts as its new Director of Retail Development.

Roberts is well established within the retail community, having held several positions with Save-A-Lot, including Director of Produce. Most recently, Roberts also worked with the Pear Bureau NW, according to a company release.

In this newly created position, Roberts will spearhead retail success throughout the 2021 season, during which all of Sunview’s exclusive brands will be highlighted, including Stella Bella®, Sparkle™, Gem®, and Sweet Carnival™ alongside the company’s newest additions Sweet Bella™ and Blaze®.

Sunview has been supplying conventional and organic table grapes to consumers around the globe for over three generations and is looking to continue this success in 2021—with the help of Roberts' expertise.

“The creation of this new position is another example of Sunview’s deep commitment to our customers and is an additional step in demonstrating our grape category leadership,” said Mitch Wetzel, Vice President of Sales and Marketing. “Brian will be working closely with customers across the country to provide them with insights, strategies, tactics, and service as we look toward the 2021 Central Valley grape season that will kick off in July. We are pleased to consistently be adding to our talented team, and Bryan is another example of the commitment to being the category and innovation leader in fresh table grapes.”

Congratulations to Bryan Roberts on his recent appointment!

Sunview Marketing International