COLIMA, MEXICO - Highlighting the importance of the Texas/Mexico trade corridor, the Viva Fresh trade show earlier this month was a roaring success. Coming off of this high, Super Starr International reflects on the highlights of the event.

“We showcased our organic and conventional papayas along with additional offerings include melons, honeydews, and a variety of tropicals and Latin specialty mix that the brand can course for its customers,” shared Lance Peterson, President.

The response for such products was overwhelmingly positive, as the interest in securing organic and conventional papayas indicates a healthy demand at the store level. Lance also reported a demand for honeydew and specialty melons.

Another major strategy for the company at Viva Fresh was its latest certification.

“By now, I think our buyer partners appreciate the quality and service they receive from Super Starr, but what we hope they walked away with this year is that we're the only papaya grower who is Fair Trade certified,” Lance shared. “We know consumers are looking for this certification more and more as they're buying products in the marketplace, and it is our absolute pleasure to invest in this as an organization to do what's best for our people, our product, and our customers. Buying direct from the producer has its advantages as we have the most control on the product from the beginning to the end.”

We’ll continue to keep an eye on companies making moves in important regions, so keep tuning in to AndNowUKnow.