BAKERSFIELD, CA - An abundance of sweet opportunities are on the way to Orlando, Florida, in preparation for the Southeast Produce Council’s (SEPC) Southern Exposure event. At this year’s SEPC show, Bako Sweet® will be showcasing its newest Purple and White Single Sweets, alongside its core product line of 3 and 5 lb. mesh bags, traditional Orange Single Sweets, and four-count trays.

“With Easter approaching, our multi-colored Single Sweets add a vibrant pop of color to sweet potato displays, reminiscent of festive Easter eggs,” Susan Noritake, Vice President of Sales and Marketing at Bako Sweet, shared ahead of the show. “Since Easter is a peak sales season for sweet potatoes, our diverse range of value-added products meets the needs of all consumers, offering them more ways to ‘sweeten their everyday’ during this season.”

Bako Sweet continues to thrive in-store by delivering consistent quality and offering a variety of sizes and sweet potato varieties that cater to shoppers' various needs. As Susan notes, retailers value Bako Sweet’s high-performing products that meet consumer demand for both convenience and versatility.

“With more people cooking at home, seeking healthier options, and experimenting with flavors and cooking methods, sweet potatoes are being used more creatively—as a base for main dishes, paired with international flavors, and prepared using methods like air frying and microwave steaming,” Susan added.

To support these trends, Bako Sweet has set out to inspire shoppers with creative recipe ideas and provide a variety of pack sizes and sweet potato types, ensuring there’s something for every taste and lifestyle.

“At Bako Sweet, we value retail partners who are committed to innovation and share our passion for driving category growth. We actively respond to consumer demand by offering value-added products that bring convenience, variety, and excitement to the sweet potato category,” Susan shared. “We look for partners who are equally dedicated to meeting consumer needs and who embrace new ideas that enhance the shopping experience. By collaborating with retailers who prioritize innovation and value creation, we’re able to deliver products that inspire shoppers to “sweeten their everyday” in fresh and meaningful ways.”

Eager to talk more sweet potato opportunities? Be sure to stop by booth #111 during the show.