MISSION, TX - With the Texas International Produce Association’s (TIPA) latest update, April can’t come soon enough. The organization has announced that Max Lugavere, prominent health and science journalist, filmmaker, and bestselling author, will be the keynote speaker for the 2024 Viva Fresh Produce Expo in Houston, Texas.

"We are thrilled to have Max joining us as our keynote speaker for this year’s expo," said Dante Galeazzi, Chief Executive Officer and President of TIPA. "His energy and expertise will empower expo attendees with actionable insights, helping to bridge the gap between science and practical application. Attendees can expect to learn about his holistic perspective on health and wellness, which offers valuable insights into effectively communicating the importance of having fresh fruits and vegetables on every plate.”

As keynote speaker, Lugavere will inspire and educate attendees with his insights into the intersection of nutrition, brain health, and overall well-being. His dynamic address also promises invaluable marketing insights for those in the fresh produce industry.

Lugavere gained widespread recognition in 2018 with the release of his New York Times bestseller, Genius Foods, which revolutionized popular understanding of the profound impact of diet on brain health, a release explained. His Wall Street Journal bestseller, Genius Kitchen, combines his evidence-based nutritional and lifestyle recommendations with delicious nutrient-packed recipes that make healthy living accessible and enjoyable for everyone.

Additionally, Lugavere is the host of “The Genius Life,” a health and wellness podcast dedicated to optimizing health by focusing on the benefits derived from choosing nutrient-rich foods.

Registration is now open for the event taking place in Houston, Texas, from April 11–13. Attendees can expect an unparalleled experience at the keynote luncheon presented by Little Bear on Friday, April 12, from 12:00 pm to 2:00 pm on Level 2 of the Houston Ballroom, Marriott Marquis.

To read more about Lugavere, click here.

As the event approaches, AndNowUKnow will share insights.