NEW ZEALAND - Retailers are laying out the red carpet for a highly anticipated arrival, as JAZZ™ apples will be hitting various European supermarkets this week, with an impressive crop sure to nab the attention of shoppers across the region.

“Our JAZZ apples are looking great in terms of color, texture, and flavor,” said Frank Alluine, European Varietal Development Manager. “The superb quality of our new season fruit is an absolute credit to our passionate growers’ great efforts, despite challenging weather.”

This year’s crop not only features a rich color, but a refreshingly sweet taste as well. This season, according to a press release, T&G Global is expecting above-average quality apples and a record volume crop.

“We’re forecasting a record volume of about 40,000 tonnes from the European growing regions in France, South Tyrol, Germany, Austria, and Switzerland. In the United Kingdom, we’ve also had a promising season and are expecting a volume of around 8,000 tonnes,” Alluine pointed out. “With new bold packaging and flavourful apples, we’re feeling very positive this season will be rather fruitful!”

You heard that right, a record volume of about 44,000 U.S. tons is expected from the European growing regions. To boost the beloved brand even more, T&G Global’s JAZZ apples now feature an updated look and feel, positioning it as a prime apple for all snacking occasions.

“Earlier this year, we refreshed the brand’s look and feel to reinforce JAZZ’s unique qualities and flavor profile,” said Alluine. “We also developed new packaging formats to support the JAZZ snacking occasion.”

This packaging update not only revitalizes the brand, but also provides a new sustainability advantage, as the company is rolling out new recyclable packaging formats to support its goal of having 100 percent recyclable packaging by 2025.

“Sustainability plays a central role in our production. Almost 80 percent of our European apple supply is grown in France, where all growers have a High Environmental Value certificate,” Alluine added. “To receive this certificate for agricultural operations, our growers must meet strict criteria which includes sustainable water management and preservation of biodiversity.”

A sweet, sustainable snack is the key to many shopper’s hearts, and what better way to jazz up your produce department than with this fresh produce go-to?

AndNowUKnow will continue to bring you the latest news in the industry, so stay tuned.

T&G Global