CORONA, CA - Following the 3 millionth package of Good Life™ Organic Produce, Veg-Fresh has hired Anthony Innocenti and Ryan Galindo to further advance the organic segment. Since 2012, the Good Life™ brand has been Veg-Fresh Farms’ answer to the increasing demand for organically grown products.

Anthony Innocenti brings his more than 18 years of experience and a strong emphasis on organics to his new role as Veg-Fresh Farms’ Organic Category Manager. He will be responsible for identifying and expanding opportunities with newly formed grower partnerships in Mexico and California, according to a press release.

“I’m looking forward to bringing my passions for both organics and innovation to the Veg-Fresh team and to contributing to the continued expansion of the Good Life™ brand,” said Innocenti.

Ryan Galindo brings more than 12 years of experience and a strong background in retail to his new role as Veg-Fresh Farms’ Organic Category Specialist. 

“I am excited to join a company with such a strong family dynamic and that is committed to fresh produce sustainability,” Galindo said.

"With the U.S. demand for organic foods expected to grow at around 14% annually for the next few years, we are establishing a team, grower relationships and processes that will enable us to continue to be the solution our customers turn to to help meet that demand,” said Veg-Fresh Farms General Partner, Randy Cancellieri.

Cancellieri continued that both new hires are excellent additions to the Veg-Fresh team and will play pivotal roles in both growth and the company’s new ventures.

Veg-Fresh Farms