Westfalia Fruit Backs National Avocado Day Demand With Strong Summer Supply; Raina Nelson Details
OXNARD, CA - Cue the confetti and get ready for an influx in avocado demand, because National Avocado Day is just a couple of weeks away. Falling on July 31, the consumer holiday is providing a generous boost to the category, and Westfalia Fruit is here to help retailers meet the rise in demand, ensuring a plentiful supply of avocados to the United States market.
“We have a direct influence on quality and supply chain,” said Raina Nelson, President and Chief Executive Officer of Westfalia Fruit USA. “We not only grow our own fruit, but also source, ripen, pack, process, and market quality avocados year-round—all in a sustainable manner. We are experts at ripening avocados, and retailers and consumers alike will surely benefit from the Westfalia difference for delivering excellent product.”
As outlined in a press release, Westfalia grows and operates a multi-national footprint and determines the best routes to ensure year-round supply. The supplier is currently offering avocados in Mexico, California, Peru, and Colombia now through September.
With a vertically integrated supply chain, national distribution network, and leading avocado innovation, the company has been able to successfully keep up with growing consumer demand, which has increased exponentially over the past couple of decades.
“There’s a reason we’re at the forefront of the global avocado market,” said Nelson. “Our team of expert scientists and researchers at Westfalia Technical Services is constantly working to enhance the future of avocados, from seed to plate. The in-house dedicated team of scientists and technicians focuses on varietal development, innovation, and environmental matters.”
To help further drive avocado sales during this lucrative season, Westfalia Fruit advises grocers to merchandise avocados with traditional guacamole ingredients—such as onions, tomatoes, cilantro, and jalapeños—to entice shoppers to make a batch for any upcoming summer occasion.
Will you be celebrating National Avocado Day with a boost in avocado sales?
Stay tuned for more unique merchandising opportunities as ANUK reports.
