LONDON, U.K. - Experience is truly priceless in this industry. As it continues to pursue expansion in the fresh produce sector, The Westfalia Fruit Group has made a move to add over 15 years of valuable communications expertise to its leadership ring, naming Danielle Willems as its new Group Communications Executive.

Willems steps into the new position on October 1, and brings over 15 years of experience in corporate and business communications, transformation, and crisis management to the role. She wields expertise between internal and external communications, having built a strong communications career primarily within large-scale international businesses in the chemical and agricultural sectors.

Willems currently leads Corporate Communications for the EME Animal Nutrition business for Cargill, according to a press release.

Prior to her work at Cargill, Willems had a nearly ten-year tenure with Saudi-owned and headquartered chemical company Sabic, where she drove communications for several global projects including the merger of two of the largest business units globally, acting as a strategic advisor to the senior management and Board.

“As part of the Westfalia global leadership team, Danielle will be intrinsic in managing and delivering key projects in the near future,” said Alk Brand, Westfalia Fruit Chief Executive Officer. “Clear and concise communications are pivotal throughout Westfalia’s integrated supply chain. Danielle will be driving these global communications further for the Westfalia Fruit Group as the market leader in our dynamic industry.”

Congratulations to both Danielle Willems and Westfalia Fruit Group as they take the next step in their upward growth trajectory.

Westfalia Fruit Group