Westfalia Fruit Provides Promotable Opportunities for Retailers Amid Annual New Year's ‘Healthy Eating’ Spike; Raina Nelson Comments
OXNARD, CA - The new year is already off to a great start for Westfalia Fruit as it wields a strong supply of avocados sourced from multiple growing regions. Now, the supplier wants to share in the good fortune with retailers as it is providing them with promotional opportunities and the volume to meet year-round demand.
“Quarter one serves up the perfect opportunity for retailers to position avocados as an essential purchase for shoppers looking to achieve their clean eating goals,” said Raina Nelson, President and Chief Executive Officer, Westfalia Fruit Marketing USA. “Category engagement is highest during the first part of the year for all shopper segments. This is a critical time to effectively engage with shoppers by utilizing a quality source for fruit to set the tone for return trips throughout the year.”
Right now, avocados from Mexico and Chile are yielding high quality, excellent oil content, and wonderful flavor, according to a release. Westfalia anticipates promotable fruit throughout quarter one, where Mexico will dominate the market in February. California fruit will offer promotable volume and quality toward the end of the quarter.
As shoppers look for healthy options, retailers can use the opportunity to position avocados as a must-have offering and a great source of nutrients to support healthy living. They are also cholesterol-free and a source of heart-healthy fats, which can help the body absorb other vitamins.
“Avocados are the ultimate heart-healthy option consumers can incorporate into their diets, and it’s important for them to know premium-quality avocados are available right now,” added Nelson. “Avocados are extremely versatile, and there are endless ways to spark visual inspiration for shoppers by cross-merchandising fruit with utensils and ingredients that pair well, such as seasonings and lean proteins, in addition to popular uses in smoothies, toast, sandwiches, salads, homemade spreads, and more!”
As the first quarter gets underway, make sure to take advantage of the opportunities that lie in the avocado category this year.
