ZAANDAM, THE NETHERLANDS - Ahold Delhaize is pleased to announce the Romanian regulatory authorities have approved the intended acquisition of 100 percent of Romanian grocery retailer Profi Rom Food SRL (Profi) from MidEuropa. As this was the last condition to be met, the parties shall now proceed to closing, which is planned for early January 2025.

“I am pleased with this confirmation of the regulatory authorities and we look forward to welcoming the Profi team to our family of great local brands, as of closing,” said Claude Sarrailh, Chief Executive Officer, Ahold Delhaize Europe and Indonesia. “Romania is an attractive market experiencing continued growth in public wealth and spending power, driven by strong economic fundamentals. Our teams are prepared for the next steps with the aim of a smooth transition for the Profi team after closing.”

Profi is a leading traditional grocery retailer in Romania, operating 1,751 stores in the country, a press release stated. It is known for its strong assortment and value for customers. In the 12 months ending June 2024, the company generated €2.7 billion ($2.84 billion USD) in sales.

The acquisition will increase Ahold Delhaize’s existing Romanian business, which operates under the Mega Image brand and has 977 stores, predominantly in urban areas. The combination will complement and expand Ahold Delhaize’s existing Romanian footprint to better serve both urban and rural areas. The strong format fit and complementary customer propositions between the Profi and Mega Image brands, will allow them to better serve the Romanian consumer, driving both sales growth and profitability.

ANUK will continue to report on industry acquisitions.