Ahold USA is Planning for 8 "Everything Fresh" Stores for Center City Alone
QUINCY, MA - Ahold USA is experimenting with a new urban grocery concept, and Center City, PA will be the testing grounds.
“Everything Fresh” is what Ahold will be calling its small store format, and the company will reportedly open eight new locations throughout Center City.
“We chose this location because the diversity of the city and the immediate neighborhood was a great combination – from working professionals to students — to gather great ideas from foodies of all backgrounds,” said Suzi Robinson, Spokeswoman for Everything Fresh. “Prices are very affordable and competitive for the marketplace and location. The neighborhood has been greatly appreciative of our awesome teammates and the convenience.”
The Philadelphia Business Journal reports that these high-end markets will run as large as 10,000 to 20,000 square feet though possibly smaller. The focus will be fresh, organic produce, prepared meals at what Ahold is calling “kickass prices.”
The first Everything Fresh debuted in the city at just over 3,000 square feet last fall.
Robinson said the store has been serving as a “learning lab.”
Robinson continued that the company is exploring future opportunities, but does not have any specifics to share at this point.
