BOISE, ID - Albertsons has announced an executive shift in order to grow the company’s innovation efforts and brand expertise; the retailer has declared that Sean Barrett—formerly of Albertsons’ Own Brand team—will assume the role of Senior Vice President of Advertising and Marketing effective April 30^th, 2018.

According to a press release, Barrett brings strong brand expertise and proven leadership from his tenure with the Albertsons Companies Own Brands team and prior roles at Procter & Gamble, which culminated in his being named Chief Marketing Officer of the P&G/Whirlpool Joint Venture.

"Sean’s depth of expertise in retail makes him the ideal leader to take on this new role,” said Shane Sampson, Chief Marketing & Merchandising Officer. “In his prior role with our Own Brands Team, Sean led the rebranding and integration of our popular brands like O Organics, Open Nature, and Signature across the enterprise. Sean also helped to drive innovation in our product development, ensuring shoppers constantly have new and exciting products to find in our stores. I’m excited to have a leader of his caliber to run our Advertising and Marketing efforts.”

Barrett joined Albertsons just two years ago, and most recently served as the company’s Group Vice President Innovation, Product and Brands on the company’s Own Brands team—overseeing innovation efforts across Albertsons’ various private label brands—including O Organics®, Lucerne®, Open Nature®, and the company’s Signature™ line.

Barrett has a BA in Economics and Computer Science from Boston College and an MBA from London Business School. In his new capacity as Albertsons’ SVP of Advertising and Marketing, Barrett will office out of the Boise corporate campus.

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