OMAHA, NE – Aldi has announced plans to remodel six Omaha-area stores by 2019—putting a focus on fresh food to the tune of $10 million.

The remodels are part of the discount retailer’s expansive $1.6 billion nationwide effort to upgrade and expand 1,600 U.S. store over the next three years. Local news source the Omaha World-Herald notes that the efforts are likely a means of reinforcing Aldi’s standing as fellow German giant Lidl enters the U.S. market and online competitors like Amazon and Blue Apron reshape the grocery landscape.

“Aldi customers know we stand out from our competitors for a reason: we offer high-quality, affordable food that they can feel good about serving their families,” noted CEO Jason Hart, in a press release on the stores initial remodeling plans. “Our unmatched combination of exceptional quality and everyday low prices is why we’re one of the fastest growing retailers in the U.S., currently operating in 35 states.”

The World-Herald also noted that Aldi will open an additional store in the Omaha area later this year as part of the retailer’s $3.4 billion investment in expanding its U.S. store count to 2,500 by 2022.

As the Midwest grocery market becomes increasingly competitive, AndNowUKnow will continue to report on goings-on in the industry.

Aldi