Amazon Confirmed for Second Drive-Up Grocery Location
SEATTLE, WA - Piggy-backing off of its pilot drive-up grocery in the Bay Area, Amazon looks to have purchased a second location to expand on its physical establishment in the market.
Similarly to when the e-commerce giant went about its first operation in the Sunnyvale, CA, area, a site has been identified and linked with Amazon before an official announcement has been made.
As we reported previously, Amazon was rumored to have been behind a new 11,600-square-foot building and grocery pick-up area. Now, Silicon Valley Business Journal reports, a second pattern has arisen in San Carlos, CA.
According to the news source, public records directly connect Amazon to the site where the project is planned, using the same architects that headed up the pilot.
Bill Bishop, Chief Architect at Brick Meets Click, told Silicon Valley that the expansion into what’s called a “click and collect” model could boost Amazon’s market share even more by furthering the company’s obsession with getting products to customers any way they can.
“They [Amazon] understand that they’re not going to have a single platform that builds this thing out,” Bishop said. “They are going to penetrate half a dozens or more ways. They’re going to sell stuff every way they can.”
Not only is this a move towards growth in the physical grocery market on Amazon’s part, but a new Brick Meets Click study due this week reportedly shows the entity can take up to a third of all grocery spending in markets where it competes.
In 2015, Amazon’s shoppers placed 48 percent of all grocery trips in those markets, a 39 percent boost from two years prior.
What will this mean for the expanding sector of supermarkets? AndNowUKknow will continue to keep its ear to the ground as more information emerges.
