SEATTLE, WA - In July of this year, ANUK first heard news that Amazon planned to launch a new grocery store, one that would be an alternative to Whole Foods. This push to become a bigger name in retail is becoming a full-blown reality, as spokespersons confirmed to CNET that Amazon plans to open its new banner in California next year.

After the e-tailer published several job postings, an Amazon spokesperson confirmed to the news source that it would be opening a new grocery store in Woodland Hills—a neighborhood in Los Angeles—in 2020.

The store will be unlike Whole Foods, but the source did not disclose further details. Its selection, price range, and brand name are still up for speculation. However, the job posting names the Woodland Hills location as “Amazon’s first grocery store,” which may mean that the banner is affiliated with the company’s brand name. It also hints at the possibility of multiple sites.

Curiously, the new store will not feature Amazon Go technology, instead opting for a more conventional checkout scheme.

How will Amazon’s foray into brick-and-mortar continue to pave its way to grocery success? AndNowUKnow will keep you updated on the latest.

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