SEATTLE, WA - The newswires were abuzz this morning as yet another major announcement has been made from the e-commerce behemoth, Amazon. We teased the news of its plans for a Seattle-based grocery store back in November, but without warning, the store—dubbed Amazon Go Grocery—has now officially opened. The new store is piloting Amazon’s use of a cashierless format technology that has fueled the company’s 25 convenience stores across the U.S.

According to the news source Tech Crunch, this new store features a full lineup of grocery departments, including sections dedicated to fresh produce and prepared foods. At 10,400 square feet, the facility is Amazon’s largest to use the “Just Walk Out” cashierless technology.

While the company’s innovative technology has managed to streamline the shopping experience through reduced wait times and foot traffic, experts say that this may be more complicated when applied to the traditional grocery format.

What will be Amazon’s next move in the grocery space? And what can we expect from its cashierless technology? Only time will tell, so stick around as we continue to report at ANUK.

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