AmazonFresh Looks to Launch in New Markets This Year
SEATTLE, WA - After a year and a half of focusing on its current locations, reports have surfaced that AmazonFresh is intending to enter several new markets this year, both in the U.S. and abroad.
The hiatus comes to an end this year, with Boston and the U.K. on the list for AmazonFresh’s newest regions, according to news source Recode.
"[W]e're playing with a lot of different models to see what resonates with consumers and it'll guide our investment decisions going forward," Brian Olsavsky, Amazon Chief Financial Officer, said in response to an analyst's question on Amazon's most recent earnings call, according to the report.
Though a spokeswoman for Amazon declined to comment, sources report growth on the horizon.
Currently, Amazon Fresh is available in the following locations:
- Washington state
- California
- New Jersey
- New York City
- Philadelphia
The U.K. has been in Amazon Fresh’s sights for some time now, with rumors having circulated last August that the service would be introduced in London.
In February of this year, the company struck a deal with regional U.K. supermarket chain Morrisons to distribute both its fresh and frozen products to its Prime customers.
This news comes after we recently reported that Amazon looks to also be opening its second physical location in California, a drive-thru grocery option for consumers that would push it further into the fresh market.
Right now, AmazonFresh is only available to those with a Prime Fresh membership, a $299 subscription that allows shoppers to buy perishables like produce, meat, dairy, and the like online, delivered within the day of the order.
AndNowUKnow will continue to follow the company as further plans for expansion come to light.
