KANSAS CITY, KS - Associated Wholesale Grocers (AWG) is upping its support for independently owned supermarkets, forging a strategic collaboration with solutions innovator EmpowerFresh to do so.

“We’re excited to partner with EmpowerFresh and the benefits they will bring to our member retailers,” said Tye Anthony, AWG Chief Merchandising and Marketing Officer. “With EmpowerFresh, our members will gain access to state-of-the-art technology solutions designed to optimize every facet of the produce department, ensuring efficiency and competitiveness in the markets they serve.”

Through the newly forged alliance, EmpowerFresh will now help AWG members manage inventory, forecast, and replenish orders. This is achieved by utilizing advanced AI-driven order and ad writing tools integrated into key internal data systems for seamless, more productive, and increased gross profit operations, while reducing food waste and providing fresher produce to its customers, a press release detailed.

Empower will be showcasing its mobile web-based application at AWG’s Annual Innovation Showcase on March 25 and 26, 2024.

“We are laser-focused on specific deliverables that will provide actionable data to independent retail grocers,” added Anthony Totta, EmpowerFresh’s Chief Visionary Officer. “The actionable data our software delivers empowers the user to gain insight that would otherwise be overlooked. With these outstanding results, the subscriber should realize at least an 8 to 1 ROI. Our comprehensive solutions are designed to enhance profitability through margin optimization, shrink reduction, alleviation of out-of-stocks, and streamlining labor hours.”

For more updates on this produce-centric partnership, leave a tab open to ANUK.