Bland Farms Highlights Sweet Onion Portfolio and Promotion Ahead of Southern Exposure; Troy Bland Shares
GLENNVILLE, GA - With the Southeast Produce Council’s Southern Exposure event just days away, Bland Farms is upping the anticipation with some star power. On top of highlighting its high-quality portfolio of Vidalia® Sweet Onions and Premium Mexican Sweet Onions, the supplier is excited to launch its Southern Stars promotion alongside country music star Billy Currington.
“Like the rest of us, Billy loves his Bland Farms Vidalia Sweet Onions. In fact, his first concert was at the Vidalia Onion Festival. So, as you can imagine, we are all anticipating a great Vidalia Season,” says Troy Bland, Chief Executive Officer. “We expect the millions of country music fans will be excited for a chance to win Billy Currington concert tickets and enjoy his Vidalia sweet onion recipes featured on Bland Farms Vidalia Sweet Onion bags and online.”
In addition to getting the lowdown on this star-studded promotion, visitors to Bland Farms’ booth will get a first-hand look at its fantastic Vidalia Brands items, which are great for retail displays during the spring and summer.
“The upcoming Vidalia season is the perfect time to cross-promote our Vidalia Brands snacks and condiments with our Bland Farms Vidalia Sweet Onions,” Troy explains. “We’re always trying to keep things fresh and on-trend, and SEPC is a great platform to showcase what’s on the horizon. Last year, we launched great new labels for our Vidalia Brands products, making them even more appealing to retail customers.”
So, what exactly is Bland Farms working on for the future? As Troy tells me, the company will be focusing on boosting its sustainability efforts with packaging options to reduce waste. Bland Farms will also be increasing its operational capabilities to benefit its customers.
“We continue to make minor adjustments to our new state-of-the-art Controlled Atmosphere packaging facility to improve quality while reducing shrink,” adds Troy. “And we are reducing fuel costs by providing our customers one stop for their sweet onions AND sweet potatoes through our Sand Candy Sweet Potato partnership.”
If you want to learn how to get in on the action at Bland Farms, make a pit stop at booth #1033.
