BAKERSFIELD, CA - It has been a celebratory couple of months for the team at Bolthouse Fresh Foods™. The supplier was recently recognized as one of Fast Company’s Most Innovative Companies of 2025, leading up to an exciting showcase at the annual CPMA Convention and Trade Show.

“Being recognized as one of Fast Company’s Most Innovative Companies of 2025 is an incredible honor for Bolthouse Fresh Foods,” shared Karen White, Vice President of Marketing. “It validates the bold moves we’ve made to modernize the carrot category and bring new energy to the produce aisle. This award isn’t just about innovation—it’s about reimagining how consumers experience fresh food, and we’re proud to be leading that charge.”

With over a century of farming heritage under its belt, Bolthouse Fresh Foods develops its portfolio with the belief that produce can be both exciting and nourishing.

“This recognition from Fast Company is a testament to our belief that fresh food deserves innovation too,” Karen added. “We’re committed to delivering nutritious, affordable, and accessible products to tables across North America—without losing sight of the values that got us here. It reflects our ability to evolve while honoring where we came from, and it reinforces our passion for keeping produce fresh, fun, and forward-thinking.”

This well-deserved recognition set the stage for another exciting opportunity, as Bolthouse Fresh Foods recently took to CPMA to showcase its comprehensive rebrand.

“CPMA gave us the opportunity to unveil our refreshed brand during the show’s 100^th anniversary in Montreal. It’s a meaningful milestone for the industry, and we’re grateful to be part of the celebration,” Karen stated. “Sharing this next chapter for Bolthouse Fresh Foods alongside our partners and peers feels like the perfect way to celebrate that momentum—and to keep building what’s next, together.”

This robust showcase included several value-added innovations from the brand:

• Carrot Shakers - Newly introduced to the Canadian market, each pack includes fresh-cut carrots and a seasoning packet in craveable flavors like Zesty Ranch, Dill Pickle, and Spicy Chili Lime
• Side Dish Sizzlers - Available in both rainbow organic and conventional varieties, each offering is thoughtfully paired with a delicious sauce to complement the natural sweetness of the carrots and elevate the flavor experience
• Limited-Time “Game Day Hockey” Snacking Carrots - A festive, occasion-driven offering that celebrates hockey season and home entertaining

“We’re turning up the flavor and the fun with a fresh lineup of value-added innovations launching in Canada, all designed to reimagine how consumers enjoy carrots at home,” Karen mentioned ahead of the show. “Together, these innovations are about more than just carrots—they’re about making the produce aisle more exciting, flavorful, and relevant to how people eat today. Consumers today are incredibly savvy—they want fresh, nutritious food, but they also need convenience and versatility. The value-added carrot category has huge potential to meet those demands. By offering solutions that fit into busy lifestyles—whether it’s a seasoned side dish or a snackable shaker—we’re tapping into the power of fresh produce in new, meaningful ways.”

With each of these innovative offerings shaking up the sector, Bolthouse Fresh continues to accomplish its mission of elevating the overall produce experience by exciting consumers with standout packaging, reliable freshness, and a wide range of products.

“We’re not just thinking about carrots—we’re thinking about the entire produce aisle,” Karen concluded. “At Bolthouse Fresh Foods, we see ourselves as champions of fresh, working to drive more consumer traffic to the produce section by offering innovative, approachable options that fit real-life needs. Our products are designed to celebrate the power of produce and inspire more shoppers to make fresh food a bigger part of their everyday lives. We believe carrots can lead the way in making the produce section a destination—not just a stop.”

ANUK will be here with more updates as the supplier continues to revitalize the produce department through carrot category innovation. Stick around!