WATSONVILLE, CA - The highly anticipated Foodservice Conference, hosted by the International Fresh Produce Association (IFPA), is approaching quickly, and what would the foodservice arena be without fresh berries? California Giant Berry Farms is bringing its high-quality strawberry, blueberry, raspberry, and blackberry portfolio to the show, inspiring attendees with opportunities to harness this staple category.

“We’re thrilled to connect with foodservice professionals at the conference,” says Tom Smith, Director of Sales at California Giant Berry Farms. “We understand the unique needs of this industry and are committed to providing chefs and operators with the freshest, most flavorful berries, along with resources and inspiration to drive menu innovation and increase berry consumption.”

At the show, the fruit purveyor plans to focus on its year-round supply of fresh berries that represent the highest standards for quality and consistency, a press release explained.

With events like its popular Chef Invitational, California Giant Berry Farms is a longstanding advocate for the power of berries in foodservice. Through industry partnerships, the company remains dedicated to providing valuable resources and inspiration to help chefs unlock the full potential of berries on their menus, the release added.

“Recently, we concluded our 2024 Chef Invitational Academy, a program that brings together talented chefs and California Giant berries,” added Smith. “This collaborative environment fosters exciting new recipe development and trends, ultimately benefiting the entire foodservice industry and driving consumer demand for delicious and healthy berries. We are invested in our foodservice partners and thrive on elevating berries as a menu item.”

A stop by booth #617 will yield insightful conversations about the company’s portfolio of conventional and organic berries, as well as customized solutions to help chefs elevate their menus with crave-worthy berry dishes.

For more previews in the lead-up to the IFPA show, keep clicking on that little apple logo.