MCALLEN, TX - Staples in the produce aisle have earned their titles for a reason, but now, consumers are increasingly looking to expand their fresh fruit and vegetable repertoires with unique specialty varieties to complement the conventional items they hold dear. Thanks to Catania Worldwide, you can offer your shoppers eye-catching, delicious figs this winter, giving them an exotic product to serve at the holiday table and boosting register rings in the process.

“The benefit of buying Catania's figs is that we control the quality from the farm to the table, ensuring freshness and food safety,” says Alejandra Diaz, General Manager. “Besides quality, our unique packaging offerings allow us to create aesthetically appealing presentations tailored to what the individual retailer needs. We are also the fig people, which means we know figs and understand figs—we not only know how to harvest, store, and eat figs but also transport them, which is a crucial factor many forget about.

Consumer demand for figs has continued to rise as they have realized the wide range of uses for the fruit. Whether eating them fresh, adding them to salads, making them into jam, or using them in desserts, the category offers a unique flavor that impresses shoppers. Not to mention that figs have excellent fiber content and are now considered a superfood.

Catania is sourcing its figs from Mexico in the winter and spring and from California and Greece in the summer, and volume has been going up year-over-year to meet customer demand.

“Even though Mexican figs are not big in size, they are big in taste,” adds Alejandra. “Our company in Mexico handles 80 percent of all Mexican figs, making us No. 1 on volume. Give Mexican figs a chance! You will not regret it. Once your shoppers try their sweet flavor, they will return for more.”

This season, help spread holiday cheer by giving your consumers Catania’s figs for their festive gatherings.

Catania Worldwide