MIAMI, FL - Continental Fresh LLC, a leading grower, shipper, and importer of fresh fruits and vegetables from Latin America, is set to return to Viva Fresh in Houston, Texas, from April 10-12, 2025. This year, the company will highlight its largest mango program of the season, featuring Mexican mangos exclusively packed under its Water For All label. This program channels a portion of every purchase toward clean water initiatives in Latin America.

Committed to blending business with purpose, Continental Fresh continues to use its platform to drive meaningful change. Through the Water For All label, a portion of proceeds from every box of Mexican mangos sold supports BLUE Missions, funding vital clean water and sanitation projects in Latin American communities.

In addition to showcasing its premium mango offerings, Continental Fresh will celebrate a milestone moment at Viva Fresh 2025. Albert Perez, CEO and Founder of Continental Fresh, will be the keynote speaker at the Young Texas International Produce Association (Y-TIPA) reception. His "Finding Your Drop" address will encourage young professionals to discover their unique purpose and create a lasting impact in the industry. A long-time advocate for developing future leaders, Perez remains dedicated to inspiring the next generation to align business success with social responsibility.

"The future belongs to those who find a purpose beyond profit," said Perez in a recent press release. "At Continental Fresh, we believe that profit and purpose go hand in hand. This philosophy isn’t just a slogan—it’s how we operate every day."

This mission-driven approach has been integral to Continental Fresh’s growth, shaping its relationships, business practices, and industry influence. Beyond just selling mangos, the company fosters opportunities for its customers, communities, and partners to contribute to something greater.