VANCOUVER, BC, CANADA - The call for innovation is here, and Highline Mushrooms is delivering. As we count down the days to the 2024 Canadian Produce Marketing Association’s (CPMA) Convention and Trade Show, the team has been hard at work putting the finishing touches on a program destined to deliver.

“We are excited about this year’s event as we have been dedicating a lot of focus to our transition from colored tills to clear tills. Our vision is to provide a more sustainable packaging option, showcase the quality of the mushrooms, and strive for food waste minimization. By harvesting in clear tills, our associates have to focus on the quality of the mushrooms they are growing and harvesting, which results in consumers having the best experience,” Devon Kennedy, National Marketing Manager, shares with me. “Once we complete our journey to clear 100 percent recyclable rPET tills, we will continue to innovate across our company.”

As attendees gear up for the show, Highline shares that the team will be focusing on its mantra of Clean, Clear, and Climate Smart along with its new white flat mushrooms.

“The mushroom industry is continually evolving. At CPMA, we will be featuring our new organic white flat mushrooms as well and a 100 percent recycle-ready till and top seal,” Devon reveals. “We want to continue to bring innovations to retailers and consumers so mushrooms are top of mind. You may have heard it before, but we like to say, Just Eat A Mushroom!”

As Devon continues to share the nature of the program with me, she also adds that the CPMA event is unlike any other in the industry.

“CPMA always has a great energy at every function during convention. It is the kick-off to spring, and there are often great new product launches. It is well attended by both Canadian and American retailers with a real buzz to drive fresh consumption and offer quality and consistency to consumers,” she states. “The convention has so much to offer beyond the show floor. Passion for Produce, Women in Produce, and engaging speaking sessions bring everyone together to connect and drive our industry forward.”

The time is now to lock in those booth numbers, so make sure to pen in Highline booth #1715. Have a great show!