DALLAS, TX - As we know, marketing agencies are full of expert strategists, and DMA Solutions just gained a new one. Leslie Simmons, who has roughly 16 years of experience under her belt, has been named as the company’s new Marketing Strategist.

“As a fresh produce marketer, I’ve always deeply appreciated DMA’s high-level expertise, helpful resources, and passion to elevate the produce and floral industry,” said Simmons. “I’m thrilled to have the opportunity to further support their excellent work!”

Simmons joins DMA with over 10 years of experience in the fresh produce industry specifically, in addition to six years spent advertising and marketing in New York City. At DMA, she will provide marketing services and solutions to the agency’s clients as well as ensure business goals and objectives are being met, a press release stated.

While Simmons began her career in marketing, her experience ranges across all aspects of the fresh produce supply chain, including expertise in food safety, logistics, trade show planning, sales, and operations. She is also heavily involved with industry associations by practicing leadership, mentorship, and elevating women in business.

“I am extremely proud to officially announce Leslie has joined the DMA team,” said Dan’l Mackey Almy, President and Chief Executive Officer. “Not only does Leslie’s extensive fresh produce expertise bring significant value to the clients we serve, her passion for serving both our industry and the people within it make her a great culture fit for our growing team.”

Simmons will be joining the DMA team this week on November 18 during Marketing Matters, the company’s interactive webinar, to discuss the impact of private labels on growers, retailers, and consumers.

Congratulations to Leslie Simmons on landing this new role!

DMA Solutions