Dole Food Company Taps Into Pumpkin Spice Trend With Latest Recipe Launch; Melanie Marcus Shares
CHARLOTTE, NC - The minute it was announced that the pumpkin spice flavor was returning to store shelves and coffee shops, I grabbed my keys and got in my car. This is a yearly tradition for tons of consumers like me who have found an affinity for the fall flavor, and Dole Food Company is harnessing this consumer craze to draw foot traffic to the produce department. With its latest recipe release, the Pumpkin Spice-Sweet Potato Dole Whip, consumers can enjoy the pumpkin spice season with produce at the center.
“Every year, the pumpkin spice trend seems to get bigger and include even more choices. At Dole, our view of nutrition is inclusionary: We look for ways to incorporate the latest seasonal foods, flavors, and trends in a healthy diet, and to even use it as an opportunity to add more produce. I think of it as ‘nutrition by addition,’” said Melanie Marcus, RD, MA, Dole’s Nutrition and Health Communications Manager. “Our Pumpkin Spice-Sweet Potato Dole Whip is a great example. It’s easy to make, delivers that indulgent pumpkin spice flavor, contains way less calories and sugar than the coffeehouse drinks, and even manages to sneak in a few daily servings of fruits and vegetables. I’d like to think we created our own healthier fall tradition.”
Made with a delicious combination of DOLE® Pineapples, Sweet Potatoes, and coconut milk, the recipe is perfect for shoppers who are looking to truly tap into the fall spirit with a healthy and delicious dessert alternative from the comfort of their homes. Appealing to a wide range of consumers, this enticing creation is vegan and gluten-free.
Show off this recipe in your produce section, and you’ll surely capture the attention of the pumpkin spice fans.
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