BOONE, IA - Yet another retailer has launched a new strategy to drive convenience for its consumers and ease the shopping experience. Fareway Stores has recently announced its latest innovation, bringing the availability of online shopping and curbside pick up to nearly 50 Fareway Meat & Grocery locations.

“We’ve seen other online offerings fall short in experience, so we are excited to expand our unmatched Fareway shopping experience with the added convenience of online ordering,” said President and CEO Reynolds W. Cramer. “Our customers can continue to have their fresh meat cut and packaged just how they like, their produce picked with proper ripeness, and quality substitutions if they wish, but now they can get this Fareway experience a different way.”

The order online with curbside pick up solution first launched at the flagship Fareway store Boone, Iowa, in January of this year, according to a company release, and the remaining Fareway locations will begin offering online shopping in the coming months.

With the new platform, shoppers can order online at Fareway or through the mobile app and pick up their orders in just four hours. The new program also allows consumers to modify their orders up to 30 minutes prior to pick up.

The online platform is powered by e-commerce technology provider, GrocerKey, which combines robust white label e-commerce technology with deep e-commerce grocery operating experience and proven strategies to help brick-and-mortar retailers build a profitable and successful online business.

The service is designed to offer the same quality products and customer experience that the grocer is known for, while providing the added convenience of being able to shop online.

As more retailers enact strategies to up the convenience factor for their shoppers, keep reading AndNowUKnow.

Fareway