MISSION, TX - The Texas International Produce Association (TIPA) recently extended an invitation for participants to join the Sixth Annual Viva Fresh Clean Eating Challenge, kicking off in mid-October and culminating at the 2024 Viva Fresh Expo in Houston on April 11.

"Achieving your goals becomes much easier when you have a community supporting you and holding you accountable, and that’s what brings me back as a mentor year after year," said Beth Keeton, Owner and President, Elephant House PR. "Beyond the outstanding program components, what I’ve found most valuable as both a participant and mentor is knowing that when life happens, there’s a supportive community to lean on for advice, encouragement, and resources."

Last year, 13 participants completed the fifth annual challenge, showcasing the produce industry's commitment to incorporating more fruits and vegetables into daily routines.

Since its inception in 2020, the Clean Eating Challenge has garnered significant attention, with participants collectively losing over 1,100 pounds in five years. According to a press release, this initiative emphasizes personal wellness, encouraging long-term lifestyle changes rather than merely weight loss.

"Year after year, we’ve inspired industry members to show up and make one or more changes in their lives. Some seek weight loss, some seek better health, some seek six months of healthier decisions and encouragement from their peers," shared Jen Velasquez, Clean Eating Challenge Committee Chair and Director of Marketing, FullTilt Marketing. "Whatever your motivation is, the Clean Eating Challenge is ready for you!"

Those interested in participating must be members of the produce industry, express their motivation for joining, and commit to sharing their progress online. They will also receive mentorship and nutrition coaching, with a chance to win a Peloton Bike at the expo. Since limited spots are available, potential participants are encouraged to apply by October 5.

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