SANTA BARBARA, CA - Fresh Formulaics will introduce its inaugural product, Flair S1™, at Berlin Fruit Logistica this week. Flair S1™ represents a significant breakthrough in plant-based, post-harvest solutions. It offers a shelf-life extension with shine that is safer, smarter, and a more effective alternative to conventional produce waxes.

Flair S1™ is a high-performance, all-in-one solution designed to improve the shelf-life, quality, and appearance of fresh produce. Its proven commercial performance, compared to traditional waxes and resins, delivers a longer-lasting shine and superior firmness retention while creating stronger operational efficiencies and helping suppliers adapt to changing consumer and regulatory demands.

Flair S1™’s many benefits as a food formulation include:

• Longer-lasting shine
• No MRLs (maximum residue levels)
• Elimination of plastic use and non-vegan ingredients
• Expansion into new markets
• Decrease of overpack
• Reduction or elimination of heat drying
• Higher fruit throughput
• Consolidation of treatment steps
• Certified as Vegan 

"Flair S1™ is a breakthrough change for the produce industry, transforming the supply chain with smarter, more effective solutions that are plant-based,” said Denise Junqueiro, Vice President of Marketing. “We’re thrilled to provide suppliers with a product that elevates the quality and appearance of produce to meet the growing retail and market demands, while helping them achieve their sustainability goals."

Flair S1™ also allows suppliers to consolidate treatment steps, process fruit faster, and eliminate the need for fruit tempering–cutting energy consumption and operational costs.

Fresh Formulaics will showcase Flair S1™ at Berlin Fruit Logistica from February 5-7, 2025, in Hall 25, Stand B-51. Attendees can learn more about Flair S1™’s benefits and explore Fresh Formulaics’ commitment to redefining post-harvest solutions.