The Fresh Market Launches "The Friendliest Curbside Experience in America" Program Across Store Network
GREENSBORO, NC - There are some people who can make friends anywhere they go. On the flipside, there are some places that are made for making friends, and The Fresh Market’s most recent launch qualifies it as one such place. Aiming to make grocery pickup as enjoyable as possible, the retailer has rolled out “The Friendliest Curbside Experience in America,” a program which ensures that the highest operational standards are met every day.
“We’re committed to creating and curating the very best, and most delicious, food for our guests every day. Along with the 100 percent satisfaction guarantee on every item, we have added special touches, such as bringing you a bottle of water on a hot day, or a banana or clementine for your children,” said Brian Johnson, Senior Vice President of Operations. “Our Personal Shoppers are in constant contact with you while fulfilling your order and also write personalized thank you notes to our guests with recipe suggestions, products they think you’d like to try next time, along with other thoughtful touches.”
Key components of the program include having designated The Fresh Market Personal Shoppers to ensure quality and freshness; managers who double check and verify every order with their personal signatures handed to each curbside guest; fast and efficient delivery to the car; and 100 percent satisfaction guaranteed on every item in the curbside basket. In addition, there are ample opportunities to surprise and delight guests, such as having fully costumed Santa’s bring out curbside orders during the Christmas shopping season in December.
The Fresh Market completed the rollout of its new Friendliest Curbside Experience in America program in all 159 stores on December 12, 2020, a press release noted. Since the launch, the number of curbside orders has grown significantly, with an average guest rating of 4.7 out of 5 stars. Additionally, wait times have decreased to under five minutes and order completion rates have substantially improved.
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