DOWNERS GROVE, IL - Fresh Thyme Market announced its second annual food trend predictions for 2025, highlighting what Midwestern consumers will likely seek in their grocery aisles next year. The report is rooted in consumer shopping behaviors and reflects Fresh Thyme's commitment to offering innovative, health-focused products.

"At Fresh Thyme Market, we believe creating a phenomenal experience for our shoppers and team members begins long before they walk through our doors," shared Liz Zolcak, President. "Our annual trends report helps us not only understand the needs of our shoppers, but ensures we're exciting them by curating our shelves with the most fresh, innovative, and local products. Our shoppers are savvy, so it's important they know innovation is at our core and we can help them discover new products—often before they're available anywhere else in the Midwest."

The top 10 predictions include the growing demand for functional ingredients, where consumers increasingly sought products with specific health benefits, such as colostrum and probiotics. The evolution of mushrooms also emerged as a significant trend, with adaptogenic varieties like Chaga and Lion's Mane expected to appear in everyday staples.

According to a press release, the rise of non-alcoholic, mood-enhancing beverages was notable, with beverages infused with plant-based ingredients like kava gaining traction. The trend of spicy foods also surged, as consumers gravitated toward complex flavors and heat from fresh chilis and a variety of hot sauces.

Mango-flavored products began appearing in various snacks and drinks, reflecting the fruit's nutritional benefits. Additionally, natural sweeteners like honey and maple syrup gained popularity as consumers looked to reduce refined sugar intake.

Fresh Thyme also identified trends toward boosting brain power with cognitive supplements, the influence of Korean cuisine in everyday cooking, next-generation sustainable farming practices, and the expanding presence of protein-boosted options across product categories.

As a leading grocer in the Midwest, Fresh Thyme aims to inspire healthy living through its diverse and innovative product offerings, making grocery shopping an engaging and health-focused experience for consumers.

What else is on the horizon for 2025 food trends? Stay tuned to ANUK for more updates!