ILLINOIS - What is it about juice that is both whimsical and practical? It checks the boxes of being nutritious and delicious, so it’s no wonder that retailers want to keep juice offerings highly stocked. For Tony’s Fresh Market, this has been made easier with the help of Frey Farms. The retailer is now offering two Frey Farms beverage lines that use sustainably grown, fresh fruits from Illinois-based Frey Farms.

“I recognized the need for a fun, innovative product in the fresh beverage industry that was both all-natural and tasted amazing while using the produce that we already grow. We’re excited to partner with Tony’s, who’s also an Illinois-based family business,” said Sarah Frey, Founder and Chief Executive Officer. “Both Tsamma and Sarah’s Homegrown are beverage brands that I am proud to share with my family and yours.”

Sarah Frey started the beverage business with Tsamma Watermelon Juice to support Frey Farms' mission to reduce food waste by using up everything the supplier grows.

“The majority of our premium beverages are in the produce section, and we really like that Frey’s products started with a mission to end food waste by juicing the ‘ugly fruit’ on their farms,” the retailer said in a release. “It’s a bonus that we’re supporting another family-owned and operated business. We are confident that Sarah’s Homegrown Agua Frescas and Tsamma (sah-mah) Watermelon Juice will quickly become family favorites.”

Each bottle of Tsamma is packed with one and a half pounds of watermelon and made from watermelons that are harvested and juiced directly on the farm.

Tsamma is an excellent source of natural hydration and provides daily nutrients. Sarah’s Homegrown Agua Frescas are made with farm-fresh, peak flavor fruit and all-natural, high-quality ingredients.

Sounds like a match made in heaven!

Frey Farms