MONTEREY, CA - Spurred by not only the pandemic but supply chain challenges and evolving consumer demand, the retail landscape has continued to develop. As this evolution occurs, the Organic Produce Summit (OPS) 2022 will touch on the need for a seamless brand experience throughout every grocery channel in its first keynote presentation from John Ruane, Senior Vice President and Chief Omnichannel Merchandising Officer at The GIANT Company.

“There’s never been a more exciting time to be in retail grocery, and that’s especially true for the organic produce segment which continues to be at the forefront of innovation, technology, and sustainability,” said Ruane. “As exciting as it is, the stakes have never been higher. When it comes to meeting the ever-changing needs of today’s busy consumer, a seamless omnichannel experience is essential to retaining and attracting customers, growing loyalty, and driving sales. At OPS 2022, we’ll explore how The GIANT Company is approaching the omnichannel customer through hyper-personalization, creating a winning and differentiated experience.”

The presentation, “The Growth of Omnichannel Merchandising That’s Driving Retail Sales,” will touch on how consumers will spend more and become more loyal to brands across all commerce channels with an effective omnichannel merchandising and marketing program, a press release explained.

In his position at The GIANT Company, Ruane leads the merchandising team that is focused on developing and implementing customer-centric strategies that aid in the continued growth of the brand, while also improving customers’ experience and value proposition. Ruane became part of the Ahold Delhaize family of brands in 2011, before joining The GIANT Company in 2018.

Additionally, Ruane currently serves as Chairman of FMI—The Food Industry Association’s Fresh Food Leadership Committee and is on the Board of Directors for Philabundance.

OPS 2022 will be held July 13–14 at the Monterey Conference Center in Monterey, California. In addition to Ruane’s keynote presentation, the event will also feature a series of educational sessions centered on sustainability, the growing importance of controlled environment agriculture (CEA), regenerative agriculture, branded vs. private label organic offerings, and a data dive of organic fresh produce sales analysis and consumer purchasing behavior.

To register for the event, click here.

As more events and updates regarding OPS 2022 become available, AndNowUKnow will report the latest.

Organic Produce Summit