LANDOVER, MD - For some retailers, local is the name of the game in 2023, and Giant Food is among them. Recently, the Ahold Delhaize banner announced its latest brand campaign, Find Your Local. The creative launch is geared toward increasing attention on Giant’s role in supporting its community through educational programs, partnerships, and product offerings.

“We are proud of the community we serve, and it is always a pleasure to work directly with our local businesses and customers,” said Kathryn Kowalzik, Director of Marketing, Strategy, and Media at Giant Food. “We are continuously pushing to find new opportunities to expand our reach to our community and neighbors, and these commercials highlight some of those efforts and the relationships created through them.”

The new campaign is intended to run through the end of the year, featuring four vignettes from real Giant shoppers—Marcellus, Isabelle, Diane, and Courtney. As explained in a press release, the spots highlight the connections Giant forms with customers through benefits like its Healthy Living programs and its commitment to sourcing local. All of the commercials were shot locally and produced using local businesses and a workforce that was over 85 percent from the DMV region.

The campaign has been brought to life with the help of local DC-Metro area creative shop RP3 Agency, Giant’s agency of record since May 2018. It will consist of TV, radio, social media, mobile, digital, in-store, and out-of-home promotions.

“Few retailers can claim to be as truly local as Giant. The chain started 86 years ago in downtown D.C. and grew to what it is today—a staple in every neighborhood. No other grocer knows the local unique tastes and traditions as well as Giant, and this campaign is a perfect reflection of that,” said RP3 Founder and Chief Executive Officer Beth Johnson.

Demonstrating its commitment to local, Giant Food offers over 1,000 items from more than 100 local vendors.

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Giant Food