BROOKLYN, NY - Gordon Food Service (GFS) has actively been putting a spotlight on fresh-forward initiatives, demonstrated earlier this year through a partnership with Square Roots to advance its urban indoor farming operations. Now, the wholesaler is bringing its pro-produce message to retail with a new test concept to overhaul its fresh fruit and vegetable department. GFS has reportedly tested the concept at six other brick-and-mortar stores, including locations in Toledo, Ohio; Maumee, Ohio; and Detroit, Michigan, and has now announced Trotwood, Ohio, as its next target for the new concept.

“We are a unique retailer in that we serve a broad audience of both foodservice restaurant operators and home consumers,” said Mark Dempsey, Director of Marketing. “That makes us a little different than regular retail grocery stores.”

GFS will be upgrading its existing Trotwood store, according to Dayton Daily News, to include more fresh produce and vegetables, along with overhauls to other departments. The wholesaler will also offer online ordering with in-store pickup at the Trotwood location as well. The Trotwood store changes have been prioritized, and the renovation project has been scheduled ahead of others planned this year in different locations, the news source reports.

Other stores in Ohio, including locations in Dayton, Kettering, and Miamisburg, are possible recipients of the new concept, but so far GFS has not confirmed whether those three other stores will be overhauled as well.

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Gordon Food Service