IRVING, TX - Everyone knows it’s simply not game day without guac. To help fans get ready for their watch parties, Avocados From Mexico is teaming up with iconic tight end, Rob Gronkowski (aka Gronk).

Together the always good duo have pulled out all the stops—like a giveaway of a limited-edition Guac Pack, a fun Gronkamole Challenge, recipe inspiration, and more—to get guac on every game day table this football season.

Limited Edition Guac Packs Giveaway

Just in time for kickoff, the brand is bringing fans a chance to snag the first-of-its-kind, limited-edition Guac Pack.

Avocados From Mexico’s Guac Pack is the accessory you didn’t know you needed for game day! The insulated pouch lets you store your freshly made guac, ensuring you can keep your head in the game—and your favorite snack right by your side. The product’s pockets are perfect for carrying your go-to seasonings and tortilla chips, without the need to ever take your eyes off the television.

Just like a certain coveted championship trophy, this special prize is only available for a select few. Fans can enter a chance to win a limited edition Guac Pack by visiting BigGameGuac.com.

Gronkamole Challenge

Being the instigator of delicious moments for fans, Avocados From Mexico has paired the Guac Pack drop with the Gronkamole Challenge—a fun video stream hosted by Gronk himself—that will air starting Jan. 29 at 8:00 p.m. ET on Avocados From Mexico’s YouTube channel.

Gronkowski brings to life campy ways to enjoy guac in the only way Gronk can: a challenge that puts his guac-eating skills to the test.

Tune in to the Avocados From Mexico’s YouTube channel on Jan. 29th to find out how much Gronk loves guac, and enter to win a limited-edition Big Game Guac Pack.

Guacline

To engage fans in new and exciting ways, Avocado From Mexico launched Guacline: a first-of-its-kind interactive experience powered by generative AI technology where fans can receive a personalized video call with Gronk.

Guacline is a platform that creates a two-way interaction with Gronk’s avatar making the experience personal, memorable, and highly shareable.

This isn’t just a video call—it’s a next-level connection powered by generative AI Technologies, redefining how fans interact with their favorite icon in preparation for putting on a winning game day spread. At the end of the call, fans can “Gronk and roll” on their own game day snack after downloading their recipe, ensuring the process feels truly interactive from beginning to end.

Shopper Campaign

• As part of the brand’s national shopper marketing campaign, in-store displays will feature Gronk getting ready for game day with his favorite "Gronkamole” recipe featuring buffalo sauce.
• Life-sized standees, branded packaging and promotional displays will show consumers that no matter their guac style, it’s Always a Good Bowl with Gronk
• Big Game savings: Customers can get $1.50 rebate when they buy four Avocados From Mexico, an opportunity they won’t want to fumble.
  Exciting prizes: During the promotion, shoppers will have a chance to win Gronk-tastic prizes, and more!

To explore what is happening across AFM for the big game fans can visit BigGameGuac.com.