LYTLE, TX - H-E-B is rolling out the red carpet for shoppers, welcoming them to the retailer’s newest H-E-B Fresh Bites location in Lytle, Texas. The convenience store format provides consumers with more options, including fresh produce, chef-inspired prepared meals, convenient snack options, and, at this location, a True Texas Tacos restaurant.

“For our on-the-go customers, H-E-B Fresh Bites will offer a variety of fresh options and our delicious True Texas Tacos along with fast, friendly service,” said Erica Menchaca, H-E-B Director of Convenience Store Operations. “Our amazing Partners are ready to open the doors and begin serving our community with the best H-E-B Fresh Bites has to offer.”

The new location officially opened on June 19, adjacent to Lytle’s H-E-B store on McDonald Street. According to a release, the location was an existing convenience store that was updated into an H-E-B Fresh Bites and renovated to include the True Texas Tacos restaurant.

H-E-B Fresh Bites locations feature several refrigerated cases stocked with fresh, quality items such as fresh produce, salads, sandwiches, and sushi made daily, meat and cheese snacks, fresh juices, kombucha, and H-E-B Meal Simple options.

Throughout the store, customers will find a larger selection of nutritious and wholesome products as well as normal convenience offerings such as soft drink fountains, beer and wine, and other snacks.

With the re-opening of the Lytle location, H-E-B operates 12 convenience store locations throughout Texas. Beginning this year, the company will continue its plans to update the layout of the remaining convenience stores to the H-E-B Fresh Bites brand, with many also including True Texas Tacos.

To read more about this concept and its growth, click here.

AndNowUKnow will continue to report on retail expansions and more.

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