Hy-Vee Prepares for Quarterly Best of Local Brands Summit
WEST DES MOINES, IA - Vendors across the Midwest are invited to toss their hat in the ring at Hy-Vee’s upcoming Local Brands Summit.
As a supply strategy, Hy-Vee has seen success with past summits. Although the program only began in 2021, the retailer has selected more than 125 new brands to add to its store offerings.
This year’s Best of Local Brands Summit begins August 2, and one of the categories the company is looking for submissions in is produce. For smaller operations within Hy-Vee’s state network of Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin, this could potentially open up a distribution channel for their products.
Although the success rate of produce brands submitting their products is not known, it’s an intriguing option that Hy-Vee continues to open up to the fresh sector.
The summit could potentially find the next big thing in produce—who knows?
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