SAN FRANCISCO, CA - Imperfect Foods launched a total rebrand last year, changing its name and debuting its services in the New York market. Capturing the hearts and stomachs of our industry nationwide, the company has clearly managed to accelerate its expansion as it is now bringing its services to the city of Pittsburgh, Pennsylvania.

“Our team is excited to expand to Pittsburgh to provide access to nutritional, affordable groceries for more people in the area and rally the community to join us in the fight against food waste,” said CEO Philip Behn in an interview with Pittsburgh City Paper. “The community has already welcomed us warmly, and we’re in talks with local shops and restaurants across the city to see how we can work together to recover as much food as possible to fix our broken food system. We will be delivering to all Pittsburgh [area] zip codes and the surrounding area as part of this expansion!”

According to the news source, orders placed by Pittsburgh customers will be sourced from local growers based on their category calendars, although much of its products are produced in California.

“Imperfect’s core tenet is to follow the waste. We source from local growers and farmers and our assortment varies depending on seasonality and availability. Since over 80 percent of the fresh produce in the U.S. is grown in California, this is where the majority of Imperfect’s fruits and vegetables are sourced,” added Behn. “Similarly, our shelf-stable goods come from producers across the country with excess product.”

Which market will be the next to tap Imperfect Foods’ innovative service? As its recent rebrand continues to drive growth in several sectors, we hope to hear from the company again soon. Until then, keep coming to us at ANUK for all the latest news in fresh produce and grocery.

Imperfect Foods