NEWPORT BEACH, CA - Holy guacamole! ¡Yo Quiero! (Fresh Innovations) has announced that Kristyn Lawson will now be representing the brand of better-for-you dips to help accelerate growth.

“I am excited to be representing ¡Yo Quiero! They use only the freshest produce and premium ingredients to make their mouthwatering products,” said Lawson. “They have a creative culinary team that focuses on bringing innovation to the avocado and refrigerated dip categories. Not to mention, their commitment to customer service is unparalleled. They work side-by-side with retailers and listen to their needs and respond accordingly. It’s an amazing organization!”

In the past, Lawson has helped launch brands like Good Foods and has led the sales team at Yucatan Foods, according to a release. Additionally, she developed the Cabo Fresh brand.

Lawson began her career at Marie’s Salad Dressings, where she was key in making the brand one of the top-selling dressings on the West Coast. She will now bring her wealth of expertise to ¡Yo Quiero!, which is well-known in the packaged guacamole and avocado categories.

“I have greatly admired the work of the entire Fresh Innovations team for the innovative products they continue to bring to market,” added Lawson. “These creative products have outstanding flavor and quality and provide a high-level of excitement and engagement within the refrigerated dip category.”

Jay Alley, Vice President and Co-Owner of Fresh Innovations, expressed his happiness to have Lawson partnering with the company.

“We are excited to have Kristyn partner with us and help represent ¡Yo Quiero!. She is well-known in the industry and is passionate about the brands she represents. Kristyn has a great retail following, and we are excited for her to get started,” he stated.

What will be the fruits of this partnership? Stick with AndNowUKnow for updates.

Fresh Innovations