Kroger Expands Home Chef Kits to 500 Stores Nationwide, Launches Customizable Meal Kit Feature

Wednesday, Feb. 6th, 2019

by Anne Allen

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CINCINNATI, OH, and CHICAGO, IL - Even though people still wonder if folks actually want meal kits, Kroger and Home Chef are betting on the fact that consumers definitely do. Introducing retail meal kits to new cities, the retailer is upping the number of stores carrying Home Chef’s kits to an additional 500 stores. On top of that, homechef.com has launched a customizable meal kit feature for online orders, allowing customers to have more flexibility in deciding what they want for dinner. How? By providing consumers the choice to change and upgrade recipe ingredients. Game changer!

Robert Clark, Senior Vice President of Merchandising, Kroger “Kroger continues to redefine the customer experience and provide new ways to shop for, prep, and cook meals through exciting brick-and-mortar and digital experiences,” said Robert Clark, Kroger’s Senior Vice President of Merchandising. “Last October, Kroger introduced Home Chef retail meal kits, and now we’re expanding to add the easy-to-prepare recipes to hundreds of new locations, providing convenient access to the meal solution at more than 700 stores. We look forward to the continued growth of Home Chef in 2019 through expansion and new products.”

Kroger is bringing retail meal kits to new cities and upping the number of stores carrying Home Chef’s kits to an additional 500 stores

According to a press release, Home Chef’s fresh, pre-portioned ingredients and simple recipes are sure to knock the socks off any foodie. Each week’s rotating retail menu showcases a variety of meals, including Home Chef Express meal kits that can be prepared in 15 minutes or less! Talk about convenience. Each meal is designed to serve and starts at $8.50 per serving.

Pat Vihtelic, Founder and CEO, Home Chef “Home Chef is proud to continue our evolution toward becoming more than a meal kit delivery brand,” said Pat Vihtelic, Home Chef's Founder and CEO. “With continued innovation and personalization, we are providing customers with more ways to enjoy fresh, delicious meals that align with their individual tastes.”

Home Chef retail meal kits are currently available in Kroger Family of Stores across multiple markets. The latest expansion is underway; the press release noted that by the end of February, customers can purchase Home Chef retail meal kits in these additional markets: