CINCINNATI, OH; BOSTON, MA - In a move similar to its competitors, Amazon and Walmart, Kroger recently unveiled that Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace of third-party offerings.

"Our customers are increasingly turning to our e-commerce solutions provided at Kroger.com for their grocery and household essential needs. To better serve our customers, we're continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere," said Jody Kalmbach, Kroger's Group Vice President of Product Experience. "Leveraging Mirakl's best-in-class marketplace solution, we are broadening Kroger's ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers."

The marketplace, powered by Mirakl, a leading software platform, launched in August of 2018.

It will offer customers an extended aisle of products made available through marketplace partners, a press release noted.

"Kroger has long been a retail giant, and by integrating an online marketplace into its leading e-commerce experience, Kroger is continuing to lead from the front," said Adrien Nussenbaum, CEO and Co-Founder of Mirakl. "It's clearer than ever that digital marketplaces are the foundation of the next generation of commerce, and we look forward to supporting Kroger as it takes advantage of this opportunity."

Kroger's marketplace products are expected to launch this fall, with consumers having the ability to select from a wide variety of items that span from natural and organic to even household goods.

"The expansion of our Kroger Ship platform will continue to bring together our industry-leading customer insights and merchandising data to offer our customers a digital shopping experience that includes staples available in our physical stores as well as products that are exclusive to Kroger.com," said Stuart Aitken, Kroger's Senior Vice President and Chief Merchant and Marketing Officer. "As part of our continuing transformation, we look forward to accelerating the development of our e-commerce platform and providing our customers with even more choices.”

How will this strategic investment in building out its e-commerce platform bear leading retail fruit for Kroger? AndNowUKnow will continue to check in.

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