BIRMINGHAM, AL and DECATUR, AL - Rapidly expanding discount retailer Lidl and online grocery marketplace mainstay Shipt have announced an expanded partnership and efforts to bring home delivery services from Lidl stores to more markets in the important northern Virginia region.

“Northern Virginia is home for Lidl US, and we are happy to expand our pilot with Shipt to offer our Northern Virginia neighbors another convenient way to experience Lidl’s award-winning products,” said Zara Khaleeli, Senior Project Manager at Lidl US. “Starting today, Shipt customers in Northern Virginia can have Lidl’s high quality groceries delivered directly to their doors.”

Shipt and Lidl's new delivery services will allow shoppers in and around the Ashburn, Fredericksburg, Manassas, and Woodbridge, VA communities to enjoy same day shipping on fresh produce and other items. Cumulatively, the expansion gives more than 360,000 households in northern Virginia access to Lidl products, delivered by Shipt in as little as one hour, according to a press release. And, in celebration of its expanded services, Shipt announced that new members who sign up for the service will receive an annual membership for $49—roughly half of the company’s standard $99 annual fee.

“This expansion diversifies our store offerings to include Lidl, a favorite of Northern Virginia residents,” said Bill Smith, Founder and Chief Executive Officer of Shipt. “Lidl’s affordability and quality make this expansion a natural fit for Shipt, and residents in Northern Virginia will be able to access their staple Lidl products in a whole new way for the entire family.”

Will programs like this give Lidl an edge as it continues to gain ground—literally and figuratively—in the U.S. grocery landscape? AndNowUKnow will continue to report.

Lidl Shipt