Loblaw Merges Shoppers Optimum and PC Plus Loyalty Programs
TORONTO, CANADA - Loblaw is the name and helping customers save is the game. Consumers of Loblaw’s stores will be excited to hear about a new loyalty program, which is a product of the merging of the company’s previous Shoppers Optimum and PC Plus programs. The new program is called PC Optimum and is the stuff of dreams.
To make it easy, the company’s new program will allow consumers to earn and redeem loyalty points through a single card or app system, and they can earn points at the nearly 2,500 stores or e-commerce sites. After redeeming points every two seconds of the day last year to save themselves money and make the most of their shopping trips, 8 million and 11 million Loblaw’s customers are currently enrolled in the loyalty systems.
“Retail is increasingly about customer relationships, and loyalty will be central to the future of personalized value and experiences,” said Galen G. Weston, Executive Chairman and CEO, in a recent press release. “Keeping customers at the heart of our thinking, we created the single PC Optimum loyalty program to give Canadians the value they have come to trust, with the ability to earn more points and redeem them in more stores than ever before.”
The program starts February 1, 2018, but customers will be able to rack up points until the new roll-out, and at that time, the points accumulated will transfer to the new PC Optimum system.
Quebec’s laws about loyalty programs require a different approach, though, and customers will have until May 2, 2018, to transfer their Pharmaprix Optimum points.
“We know how much Canadians care about their loyalty points, so we created the PC Optimum program by listening to our customers,” said Jim Noteboom, Senior Vice President, Loyalty and Consumer Insights. “They want a single, easy-to-understand program, covering our entire assortment of food, health, beauty, and apparel. Most of all, the PC Optimum program will deliver on their expectation of equal value when the programs come together, with additional options to save even more.”
For more details on what is entailed in the new PC Optimum point system, check out the company's press release by clicking here.
AndNowUKnow will continue to report on the success of the program's roll-out as it hits the stores in the early months of next year.
